Free Fairytale Design Pack With $25 Purchase!

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Rainbow Pride Sale - 60% OFF Colorful Designs

URBAN THREADS - UNCOMMON EMBROIDERY

Machine embroidery book design on black tote surrounded by books on a wooden table.

- NEW MAKER EDITION RELEASE -

Books in Bloom

Show off your love of reading with this NEW design set—perfect for totes, pillows, and sweatshirts.

MAKE YOURS

- PDF MAKER'S GUIDE -

Tote-ally Creative

Download includes PDF Maker's Guide with a pattern and instructions to make a stylish tote!

START CRAFTING
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Unique Designs for Extraordinary Projects

Gif of machine embroidery book design on sweatshirt, journal cover, pillow

Choose Your Next Crafty Adventure

  • Machine embroidery freestanding butterflies and frames on a white background.

    WALL ART

    QUICK PROJECT

    Combine freestanding butterflies and simple blank coaster frames for easy, stunning wall art. Perfect for spring!

    MAKE IT YOUR WAY
  • Person wearing a black hoodie with machine embroidery gold star designs against a white brick wall.

    Fashion Stitch Kits

    AFTERNOON PROJECT

    Grab a hoodie or jacket and turn it into a one-of-a-kind fashion statement! Stitch kits contain all the shapes you need.

    FIND YOUR STYLE
  • Decorative machine embroidery tabletop design with green and purple flowers and swallows on a wooden table with candles and flowers.

    Table Center

    WEEKEND PROJECT

    Step-by-step project instructions show you how to stitch each section, then piece together a magical table center.

    MAKE YOURS
Machine embroidery fairytale designs on red and purple fabric.

UNLOCK YOUR FANTASTICAL GIFT

Fairytale Shadows
Prize Pack

Get 9 fairytale silhouette designs (in 5 sizes each)
⭐ FREE with your order of $25 or more! ⭐

SHOP TO UNLOCK SOMETHING MAGICAL

Shop the Latest & Greatest Designs

We've always got a new idea up our sleeve at Urban Threads.

Shop the latest designs out of our workshop and get inspired to create something new!

Shop New Designs

PROJECT SALE of the WEEK - SAVE 60%

Machine embroidery rainbow designs on white pillows against a rainbow background

PROJECT SALE of the WEEK

Rainbow Pride

Celebrate the rainbow with designs bursting with color and pride—perfect for projects of celebration and summer craft fairs.

Shop the Rainbow Sale
Machine embroidery freestanding moths on grass

- PROJECT TIP -

A Colorway for Everyone

One design, endless possibilities! Get creative with thread colors to transform a design and expresss your unique personality.

Shop the Rainbow
Black tote bag with gardening-themed machine embroidery design on a wooden surface with gardening tools and seeds.

NEW BLOCK!

ONLY

$2.50

April Bookshelf Block: Gardening

Get this new gardening block for just $2.50 through April, or FREE with any bookshelf pack for a limited time.
Decorative machine embroidery bookshelf designs with month text on missing blocks.

Build Your Unique Bookshelf

You loved the bookshelf quilts so much, we're creating more. NEW blocks release each month in 2026—collect them all!

Stitchers Showcase

See what crafters like you are creating with Urban Threads designs!

SEE THE GALLERY

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Shop This Post

  • Featured Project

    Dinosaur Dress

  • Location

    Peoria, Illinois

  • Years Embroidering

    One and a half years of stitching

  • Best Tip

    "Just dive in an get started"

Stitcher Spotlight - Renae

Just over a year into embroidery, and already creating pieces this fun, detailed, and full of personality - Renae created this amazing dinosaur dress.

Want to be featured as a Stitcher Spotlight? Submit your project to Stitchers Showcase for a chance to be featured!

SUBMIT YOUR PROJECT

YOUR NEXT "WHERE DID YOU GET THAT" MOMENT

Colorful machine embroidery keychain designs with charms on a pink background

FUN WITH FRIENDS

Bag Charms

Join the bag charm trend and turn it into a party with these fun keychain designs. Grab the pack and accessorize to make a bold statement on bags.

CREATE YOURS
Machine embroidery world map design on a blue wall

INSPIRED BY ADVENTURE

World Map Wall Art

Transform your space into a visual celebration of the places you've been with this world map scene.

Start Your Adventure
Machine embroidery Celtic purses on greenery

SPRING PROJECT

Chic Knotwork Purse

Make a fresh statement for spring with this amazing in-the-hoop purse—available in two sizes.

Make It Your Way

Get your FREE Sample!

This ethereal dragon is specially created for glow-in-the-dark thread—and it's yours FREE through April.

(Love this design? Save on more glow designs when you order the bestselling pack!)

GET THE FREE DESIGN
  • Dreamscape Glow - Celestial Dragon

    Dreamscape Glow - Celestial Dragon

    $0.00 $3.99
  • Dreamscape Glow (Design Pack)

    Dreamscape Glow (Design Pack)

    $10.97 $21.94
LEARN TO USE GLOW THREAD
A video of how to use glow thread with machine embroidery designs.

WHAT'S TRENDING NOW

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!