Machine embroidery floral buttonhole on purse, rose in hand embroidery hoop and floral bookmark on a wooden surface.

BIG SAVINGS - ONE WEEK ONLY

Florals with Flair

Bold and unique, this week's designs make a beautiful statement.

Red flowers with white butterfly lace embroidery designs a garden setting

Chrysalis Lace Butterflies Doorbuster Pack

Complement your beautiful flowers with these stunning lace butterfly designs.

Six lace butterflies for only $9.99 - a $37 value!

Decorative machine embroidery eye design with intricate patterns on a black background

The Stitcher's Secret Society of Silly Clubs

Get in on the Secret

Shhh... You're officially invited to join Urban Thread's secret society. But be sneaky about it.

Check the secret page each week to discover a new club patch you can unlock for FREE and earn your entry in this weeks silly club - collect them all and join the elite.

Shhh... It's a secret

Pick a Weekend Project

What to Stitch for Next

DESIGNS AS UNIQUE AS YOU ARE

UNCOMMON EMBROIDERY

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!