Urban Entrepreneurs – Bleu Roo

We have a lovely new hand stitching Urban Entrepreneur for you today, only our second hand embroiderer of the group! Today we’re featuring the styling stitches of Bleu Roo, who has taken her love of embroidery one step further by turning her creations into adorable wall hangings, pillows and re-usable snack bags so you can bring your favorite embroidery everywhere.  I love seeing cute stitches in a hoop, but I also really love to see them adorning things you can use every day!

Amanda joins us today to share with us a little of what it’s like to be a hand stitcher in the Etsy world…

What started you into embroidery?

I really don’t remember the very first time I picked up a needle and thread, but I’ve always loved the aesthetic of embroidery ever since I was a kid.  I love how just a few stitches can transform a piece of clothing or a bag, or that it can be used as an art form all its own.  And it’s something that’s been done for literally thousands and thousands of years.  Embroidery has a rich history in almost every culture from all over the world.  It can be just a very simple running stitch, or an elaborate design incorporating several different stitches; I love them all the same!

Where did you first find Urban Threads?

I was just searching around for unique, hip designs to embroider.  It’s so hard to find really modern, fun embroidery designs, they are mostly images that your grandmother would have used decades ago (no duckies or teddy bears, please!).  So it was on one of these internet searches that I stumbled across Urban Threads.  A very happy day, indeed!  Plus, since I can’t draw a straight line to save my life it was important to find designs that I would be free to use on items that I sell.  So UT has been the perfect place of inspiration ever since.

What made you take the plunge into starting your own store?

I discovered Etsy back in ’06, I suppose not very long after it launched.  I urged my friend to start selling her pinback buttons.  Then after I had my son in ’07 I was looking for a way to possibly stay home with him while still bringing in a little income.  I didn’t go straight from A to B, but over the course of the years I have in fact turned my tiny little shop into something that does indeed help me live my dream of being a stay at home mom while still contributing financially.

What kinds of folks are your customers?

My customer base is primarily moms, buying snack bags for their little tykes to take to school.  I didn’t really set out with a target customer in mind, I mainly make things that I enjoy and hope that others do to!

What’s the biggest lesson you’ve learned since you began?

Over estimate everything!  Over estimate the time it will take you to finish a project, or the amount of supplies you’ll need.  Too many late nights and too many emergency runs to the fabric shop!  I think I’ve got it down now. 😉

Also, don’t jump in with opening a shop before you do your research.  It will save you many headaches down the line.

Where would you like to see your shop in one year? Any fun stuff planned for the future?

Honestly, I think I’ve landed in a good place with my shop.  I’d like to still be busy yet sane!
My newest venture for my shop are embroidered pendants.  I’m in love with them and wish I had started them sooner!  And I’m constantly adding new UT designs. 🙂


Thank you, Amanda, for sharing your darling creations! I can’t imagine what little tyke wouldn’t like to bring their snacks to school in such cute embroidered creations. All the best in doing what you love!

Do you use Urban Threads designs to create one of a kind products? Want to see your story or your store featured here and join our gang of Urban Entrepreneurs? Send us an e-mail at support@urbanthreads.com with a link to your store/website or attach sample photos, and you could be featured!

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