Urban Entrepreneurs – Miss Delaney

Just because you’re a newcomer to the embroidery world doesn’t mean you can’t jump in head first! UT stitcher Rebekah, aka Miss Delaney, got her machine only four months ago, and has wasted no time in putting it to good use, and even starting an online Etsy store! She joins us today to share her unique kids’ creations and talk about how she got into the world of stitches…

What started you into embroidery?

I had been decorating ready-to-wear clothes using stencils and fabric paint. Then a friend of mine got an embroidery machine and I saw the cute things she was making with it.

I honestly thought that you had to buy cartridges with designs on them and had no idea that there were all these amazing designs online. Once I started looking into it I was hooked and knew I had to get an embroidery machine. I’ve had my machine for 4 months now and I’m officially addicted to it.

Where did you first find Urban Threads?

I found Urban Threads this summer when I was searching for some cool designs for my shop. I was struggling with whether or not to sell the same applique type designs that you see everywhere when that wasn’t really my style. I was desperately searching for something cool, something punk, and I really hit the jackpot with Urban Threads. I realized then that I could remain a niche store and not have to use designs just because they’re popular.

What made you take the plunge into starting your own business?

I left my job when we started a family 4 years ago and that really gave me more time to devote to my hobbies. I’ve always loved sewing, so when I was pregnant with my daughter I was making her baby leg warmers from knee high socks. Then it just made sense to start an Etsy store where I could make these and sell them and still stay at home with my kiddos.

It’s a truly amazing feeling when you can make a job out of something you love doing. I work all the time and it never feels like work.

Tell us a bit about your shop. What kind of stuff do you do?

I focus on selling baby and toddler clothes. Right now it’s leg warmers, leggings and tops (onesies, shirts and dresses). I try to find really cool and off the wall designs. I love the punk and geek themes and I want to fill my shop up with those types of designs.

What’s are some of the biggest lesson you’ve learned since you began?

I’ve learned that it’s okay to be a niche store. I don’t have to sell what everyone else is selling to get orders. I’ve learned to sell things that I personally love and realize that eventually someone somewhere will love them too.

Another thing is that I’ve learned to work all the time, even when I don’t have orders. I had a really slow start on Etsy. Then I put my store on vacation mode and killed my momentum and it took 6 months to recover. But I was working at my store every day. I was adding items, changing descriptions, taking new pictures and then when sales picked back up, I was ready for them.

Where would you like to see your shop in one year? Any fun stuff planned for the future?

In one year, I would like for my shop to be successful enough to keep me busy full time. I think both my kids will be in preschool and my whole goal is to have a full time job at home while still having a flexible schedule while the kids are in school. So I’d like to have my shop full of cool offbeat things that I love.

Hopefully one day I can learn digitizing and make my own designs. In the near future, I’m hoping to add pajama sets and maybe some minky blankets.

From newbie to etsy store owner in just a few short months, Miss Delaney is a fantastic example of what you can do when you find something you really love. Crafting for yourself is a great way to bring a unique spin on your store, you may just find that the things you love can find a new audience in your customers! I know it’s worked for me. 😉

Good luck, Rebekah, in all your adorable creations. When embroidery looks this cute, it’s hard to resist!

Do you use Urban Threads designs to create one of a kind products? Want to see your story or your store featured here and join our gang of  Urban Entrepreneurs? Send us an e-mail at support@urbanthreads.com with a link to your store/website or attach sample photos, and you could be featured!

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7 Responses to “Urban Entrepreneurs – Miss Delaney”

  1. 1
    Rebekah says:

    Thanks so much Niamh! I can’t wait to add more of your awesome designs to my store!

  2. 2
    Robin says:

    What sweet creations! I have 3 grandsons and I also enjoy embroidering different things for them other than the norm! They are the only boys in preschool with glow in the dark skulls on their jackets! I love Urban Threads too and enjoyed reading about you and your newly found interest. Keep up the awesome work!

  3. 3
    Colette says:

    Very cute. I love Urbans too.
    What kind of stabiliser do you use under the baby clothes ? I heard there are new materials which don’t hurt the fragile skin of children.

  4. 4
    Rebekah says:

    Hi Colette,
    For stabilizer I use a medium weight cutaway in the hoop. Then on the inside of the onesie, I iron on some fusible diagonal mesh to keep it from stretching. Sometimes I put light weight water soluble stabilizer on the front if the design is really dense. Then when I’m done I put some Tender Touch on top of the back side of the design to protect the skin. There might be a better way but this is what works for me.


  5. 5
    Trisch says:

    Awesome story and congratulations on your success Rebekah! Love that you have stuck to your niche market. Keep going – you will be ultra ultra successful!

  6. 6
    Deborah Termath says:


    I have been a long time fan of your store. I also enjoyed reading your interview and am glad that you have maintained your “niche” store.

    Thanks for the great designs!


    PS your kids are pretty stinkin’ cute too!

  7. 7
    Sarah says:

    Huge fan! My kids sport Miss Delaney clothing and I get asked all the time where I got them. Only too happy to pass the information along. Keep up the good work!

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