Urban Entrepreneurs – Ganz und Garn

We’ve got another international edition of Urban Entrepreneurs today, with another crafty stitcher from Germany.

Urban Entrepreneurs is our series where we feature sellers of any kind who have decided to take the plunge (with the help of some UT designs) and start their own small biz. It looks like embroidery fever is catching abroad, and Martina from Ganz und Garn is showing us that the international community (and right now, Germany especially… the rest of Europe has some catching up to do, wouldn’t you say?) can really rock an embroidery machine.

Martina joins us today to talk about her love of embroidery, and her decision to jump from the production world and transform into the self employed business woman she is today.

Me

You look like you’ve been sewing for awhile, but what started you into embroidery?

It was just the logical consequence. After sewing stuff, you have to embellish it in some way!

lunchbox mix

Where did you first find Urban Threads?

It was one of the first sites I found on the net after I bought my embroidery machine. I was looking for more cool and contemporary designs, most of the other ones are either old fashioned or for kids.

tablet cover

What made you take the plunge into starting your own business?

I am a creative person, and I found sewing and embroidery combined my love of materials, colours, pattern and structures. 

Originally I am an interior and production designer but it was getting more and more difficult to find interesting and challenging jobs in the corporate world and so I decided to jump in at the deep end and try my luck with my own business.

alice in wonderland 2

Tell us a bit about your shop, Ganz und Garn. What kind of stuff do you do?

My shop is always in flux and I am permanently searching for new ideas! My focus lies on making things for grown ups with the aim of creating everyday things off the beaten track.

Happy Camper

What kind of customer do you cater to?

As all my stuff is handmade, I care most about the customers who are not interested in mainstreams products and big brands and appreciate individual things made with love.

Egg cozys

What’s the biggest lesson you’ve learned since you began?

Despite all the other lessons I learned and still learning, one of the most important thing is to realize that it needs time to be successful.

Even if my products not selling as much is I wish for, it is not necessarily that the idea is poor, it ‘s just more often the fact that my small bussiness is still unknown and I don’t have to get discouraged by that.

market

Where would you like to see your shop in one year? Any fun stuff planned for the future?

I am always searching for new projects, nothing bores me more than sewing the same thing for the hundredth time!

I do have a lot of things in my head and I hope to achive some of that this year. I still want my business to grow, but I don’t want to lose the fun in it.

calender 5

If you want to check out more of Ganz und Garn’s amazing items, you can visit her DaWanda store, (kind of like a German etsy store… and yes, it is in German, but Google translate to the rescue!) and take a peek.

I just love how bright and bold everything she makes is, from all the patterns and colors in her fabric to the simple covers and cute designs she picks. It feels both whimsically traditional and contemporary all at once. All the best to you Martina, I’m sure armed with talent like this, Germany doesn’t stand a chance against the cuteness!

Do you use Urban Threads designs to create one of a kind products? Want to see your story or your store featured here and join our gang of  Urban Entrepreneurs? Send us an e-mail at blog@urbanthreads.com with a link to your store/website or attach sample photos, and you could be featured!

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4 Responses to “Urban Entrepreneurs – Ganz und Garn”

  1. 1
    Nadine says:

    I like Martina stuff very much and i am sure that she’s going to have an successful year.

    Keep up the good work, Martina! :)

  2. 2
    Debora says:

    Wonderful interview and I love your vision!

  3. 3
    Martina says:

    Hallo Niamh
    Thanks for this wonderful post about my lil’shop. Just this minute I have a great new project with your design under my embroidery machine… pictures next week ;) Greets from Germany Martina

  4. 4
    Chere says:

    I really enjoyed looking at her work, especially the Wonderland designs which are some of my favorites. I usually do them on kitchen towels but she gave me a whole new idea for journal covers. Loved her colors and fabric choices.

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