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Designer turned illustrator Alexandra Snowdon creates beautiful eco-friendly cards, bags and prints with art and designs inspired by the world and cultures around her. She shares with us this charming “Love” design perfect for adding some love to the month of February!


Alexandra's lovely design is available in machine embroidery and hand embroidery formats.

Tell us a bit about your background -- what led you into art?

I've always loved drawing and making things. My grandpa was a big inspiration to me when I was growing up. He was a commercial artist and did a lot of hand lettering commissions. I used to spend most of my school holidays sitting in his shed watching him work. I found it fascinating.

It seemed a natural progression for me to go to art college after school, and I've spent most of my career working as a graphic designer. I've always loved illustration and hand lettering, though, so a few years ago I decided to go back to uni and do a part time degree specializing in illustration. It changed my life, I realized that was where my strengths lay and that I was a much better illustrator than a graphic designer!


Tell us a bit about your love heart design and the story behind it.

I went on a trip to Scandinavia a short while ago and was amazed by the beautiful, intricate folk art there that I saw there. Basically that is what inspired this design. It's one of my all time favourites and makes me smile every time I look at it.

What inspires your designs?

Well, aside from illustration and design, my other big passion in life is travelling. I've been lucky enough to visit lots of countries and seen some beautiful sights. Travel never fails to inspire me and I always return home eager to start work on my new ideas!


What’s your studio/workspace like?

The first word to spring to mind would be 'small'! I work in a tiny room that used to be half the bathroom, but it has everything I need and is warm and cozy. We live on the edge of a national park so I get a lovely view through the window of trees and hills. It's so good to see the seasons change. When I had my day job in the city, my window overlooked a motorway and the view really didn't change much from one season to the next!


What’s your favorite handmade craft you’ve ever made or received?

The thing that immediately springs to mind is a card I ordered a couple of days ago on Etsy. It's a lino cut print from an artist called Celia Hart who's also based here in the UK. I really love her work and I bought the card for Mother's Day. It's still weeks away and I'm not usually so organized, but it seemed a good excuse to buy a piece of Celia's work. When it arrived I was just so blown away at how lovely it was that I decided to keep it for myself. Sorry Mum, I'll buy you one too, I promise!

Finally, if you were a Crayola color, what color would you be?

Definitely the bright red one, my favourite colour.

If you’d like to see more of Alexandra’s work, check it all out at www.snowdondesignandcraft.com.

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