Urban Entrepreneurs highlights stitchers who are combining their awesome talents and Urban Threads designs to make one-of-a-kind items and be their own boss. They also offer their own bit of wisdom about the realities of running your own biz!
What’s the one thing you wish you knew when you started your store?
The one thing I’ve learned is that it’s much easier selling in person. People can pick up, feel and see why your wares are worth having. Online, it’s a whole different ball game. Not only do you have to have amazing pictures (with many angles), you also need full, rich descriptions and to understand SEO. The learning curve for selling online is much steeper than for selling in person.
You have to be willing to put in quite a bit of time researching selling strategies then watching stats to see if what you’re doing is working. You have to promote yourself and keep tweaking things that aren’t working.