The UT Sketchbook

You all seemed to enjoy the little peek we gave you into our team’s sketchbook last time, we thought we’d share a few more!


These are some of my rough sketches for the Craft or Die Collection. This series all started with the original Craft or Die design, and it became so popular we just had to expand it out as a whole series.


Caitlin created this delightful little Eat Your Greens design that was so bright and colorful even as a rough, I just loved it. Sometimes our artists will add color to a sketch, sometimes they won’t. It depends on how important they think color is to bringing the concept to life in a rough. You can also see they sometimes leave me notes and such on the drawings about corrections or ideas they may have.

Monster Halloweenies

Our little Halloweenies were popular enough that we thought we needed a few more monster friends for them. After all, you can never have too many little monsters, right? Taylor designed these to be the same basic height and dimensions as the others so they would play nice with each other.


This trendy Hipster Sasquatch started out with lots of different looks before he became a popular freebie. Artist Caitlin played around with a lot of variations before we settled on the simplest version, on the right. I still kinda think that the guy on the left looks a bit like a caricature of Woody Allen in a Yeti costume.

No? Is it just me?

Steampunk Raven

Steampunk is always a popular one around here, in fact, we might be cooking up something new for you very soon (Friday, hint hint). This rough from Taylor is when he was working out ideas for the Steampunk Raven design as part of our western themed Steampunk series. Often when a design is symmetrical, an artist will just draw one half of it and finish the rest for the final design.


This rough is an example of how sometimes an artist can take an assignment idea and pull something totally new out of it. All artist Danielle was tasked with doing was making a pretty typographic “Winter” design, but it was her idea to turn it on it’s head with the bottom Winter Ambigram design. When an artist hands you an idea this good, you run with it!


Finally, this is a little sneak peek into an upcoming series I’m designing! I won’t tell you what it’s all about other than to say I think this should be a good one for the fellas and those who really aren’t into the bunnies and tulips.

So that’s just a few of the things that have shown up in our sketchbooks while we work hard to sketch up new ideas for you! We hope you enjoy these little peeks into our process, we’ll probably share a few more as we fill our sketchbooks up with crazy new embroidery designs 😉

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8 Responses to “The UT Sketchbook”

  1. 1
    Nina Stewart says:

    Love the new design sketches. Can’t wait to be able to embroider them!!!

  2. 2
    Carla Reale says:

    Can’t wait!! I’m still looking forward to Steampunk Halloween. :))

  3. 3
    Frances Mary Bramhall says:

    I can’t wait to get stitching. Your designs are so edgy.
    Do you guys ever give lessons on digitizing?

  4. 4
    lindam says:

    love the winter ambigram. love abmirgams in general.

  5. 5
    susan shaw says:

    Love, love, love the new alphabet!!! The new series mentioned at the end of the article looks AWESOME!!!

  6. 6
    Janie H says:

    Loved the peek into the artists design processes, and, of course, the designs. Can you tell us what software program you use to digitize the designs?

  7. 7
    Claire C Miller says:

    I am delighted to say I think yourself and your entire team are the neatest bunch of independent thinkers I have ever had the pleasure of trying to figure out. Of course there are some things that aren’t in my interest but are in others and then there are just so many that I want to just scoop right up and download whether I ever use them or not; just because they are so awesome. Please note I said independent thinkers as opposed to “what a wonderful wacky bunch of creators”…

  8. 8
    allen king says:

    I’d love to stitch Taylor’s unfinished design just as it’s shown above – I think the asymmetry just adds to it’s beauty!

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