Though a lot of stock embroidery companies like ours may often use clipart, at Urban Threads we are thrilled to have a team of super talented in house artists that conceptualize and create all our designs from scratch. We thought it would be kind of fun to give you a little peek into the process of what goes into creating our designs, by letting you see some of the concept art that starts the whole thing.
So here today, we’re going to give you a peek into our artists sketchbooks!
This is an early stage rough from our artist Taylor, for what would be the final of the Gunslinger design. You can see he got it pretty spot on even in the early rough.
Our newest artist Danielle was taking a crack at concepting the Kraken/squid design for the Seven Seas Collection. She went through lots of iterations and layouts for what would eventually become this design. It’s a tricky business, you want enough detail to make it interesting, but not so much that it doesn’t work at small hoop sizes!
Sometimes our artists can’t resist adding color to roughs to really bring them to life. The middle design of this drawing by Caitlin became the final version of the Winged Beauty design, but it was a tough call between that one and the one on the right. Sometimes it’s a tough job to choose final designs!
Taylor is a big fan of the cute and the cartoon-y, and he went a little nuts when he was told to draw a “cute fez monkey”. You can see just how many different ways this little monkey came to be! They’re all so darn adorable…
This super popular Dream design came as a totally finished concept on my desk from Danielle. Already beautiful, the addition of a tri-color gradient and embroidery really brought this one to life! Sometimes things really take on a whole new level of amazing once they’re stitched.
This is a rough of mine from our wacky Primitive Macabre Collection. I so love this style, it’s creepy and cute all at once and so much fun to draw! I could have drawn dozens of these characters.
So, that’s a quick peek into the sketchbooks of Urban Threads artists! What do you think? We’ll be sharing little peeks like this now and then just to share a little about the work and the process we love so much.