A Peek Inside The UT Sketchbook

Though a lot of stock embroidery companies like ours may often use clipart, at Urban Threads we are thrilled to have a team of super talented in house artists that conceptualize and create all our designs from scratch. We thought it would be kind of fun to give you a little peek into the process of what goes into creating our designs, by letting you see some of the concept art that starts the whole thing.

So here today, we’re going to give you a peek into our artists sketchbooks!


This is an early stage rough from our artist Taylor, for what would be the final of the Gunslinger design. You can see he got it pretty spot on even in the early rough.


Our newest artist Danielle was taking a crack at concepting the Kraken/squid design for the Seven Seas Collection. She went through lots of iterations and layouts for what would eventually become this design. It’s a tricky business, you want enough detail to make it interesting, but not so much that it doesn’t work at small hoop sizes!


Sometimes our artists can’t resist adding color to roughs to really bring them to life. The middle design of this drawing by Caitlin became the final version of the Winged Beauty design, but it was a tough call between that one and the one on the right. Sometimes it’s a tough job to choose final designs!

fez monkey

Taylor is a big fan of the cute and the cartoon-y, and he went a little nuts when he was told to draw a “cute fez monkey”. You can see just how many different ways this little monkey came to be! They’re all so darn adorable…


This super popular Dream design came as a totally finished concept on my desk from Danielle. Already beautiful, the addition of a tri-color gradient and embroidery really brought this one to life! Sometimes things really take on a whole new level of amazing once they’re stitched.

primitive gothic

This is a rough of mine from our wacky Primitive Macabre Collection. I so love this style, it’s creepy and cute all at once and so much fun to draw! I could have drawn dozens of these characters.

So, that’s a quick peek into the sketchbooks of Urban Threads artists! What do you think? We’ll be sharing little peeks like this now and then just to share a little about the work and the process we love so much.

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10 Responses to “A Peek Inside The UT Sketchbook”

  1. 1

    I’d love you to digitise some of my designs – I do original watercolours for Wedding Seating Plans.

  2. 2
    Angie says:

    So cool! You should run a contest one day on a subject of your choosing, have readers submit drawings, pick your fav five, have readers vote, and winner gets a gift card to your shop! Maybe? Could be fuuuun! Awesome artists here btw!

  3. 3
    Carol Boudreaux says:

    Love the peek.. I believe we are a bunch of lucky people to be associated with such an amazing group that has insight to make our work and world a fabulous place to be…Thanks

  4. 4
    Kelly says:

    Love your post – what fantastic “jobs” you have! 🙂

  5. 5
    Gina says:

    This is why I LOVE your site. Always original, always so creative and fun.

  6. 6
    Emily says:

    Awesome to see the progression of art to design! Thanks so much for sharing.

  7. 7
    Lindsay says:

    I’d get a beefier machine just to stitch that octopus. When’s that going to be digitized?

  8. 8
    Jim Miller says:

    That was fun! I am SO GLAD I found Urban Threads. Embroidery hasn’t been the same since. No more teddy bears playing accordions. You guys rock!

  9. 9
    Pam M says:

    What a fantastic way to start my day – reading this fab. blog entry while drinking the first cup of tea at dawn. Thanks, Niamh and everyone else at Urban Threads. Love your work!

  10. 10
    Miriam M. says:

    I love your designs. You do a great job. You are the best of all. Your work is creativ and special. Thank you Urban Threads.

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