Urban Entrepreneurs – Stitchfork

Welcome to a shiny new installment of Urban Entrepreneurs, stitchy sellers of any kind who have decided to take the plunge (with the help of some UT designs) and start their own small biz. They’re here to tell us a little bit of what it’s like to make a living in embroidery.

This week is a little different from our usual Etsy-based sellers, as Cathy from Stitchfork did things her own way with her own website. She works pretty much exclusively on custom designs, monograms and logos, and collaborates with clients to give them one-of-a-kind embroidered results. Her special talent seems to be taking designs and adding a twist to make them her own unique creations, and she’s here with us today to show us her unique take on customizing designs and what it’s like working in the world of embroidery for a living.

She also has one of my favorite stories ever on why you should never embroider while tired. Curious? Keep on reading…

What started you into embroidery?

After the umpteenth time of shouting asking the ultimate mom question, “Who left their wet towel on the bathroom floor??” I started having everyone’s name embroidered on their towels. 

The light bulb over my head lit up and shone on a way for me to combine my love of embroidery, techie gadgets, and art.

Where did you first find Urban Threads?

You found me!

When the ‘UT evil genius’ first started creating designs, I was on the mailing list that introduced UT to the embroidery world.  I’ve been with you from the start, and you’re stuck with me!

Describe your shop. What kind of stuff does Stitchfork offer?

Out-of-the-box, quirky, unique, traditional with a twist, are all descriptions that have been applied to Stitchfork.

My favorite projects are changing up standard monograms.  I create custom works for clients looking for personalized embroidery. You’re unique, and your monogram should be as well.

What made you take the plunge into starting your own business?

I am a rule follower.  Don’t run with scissors; never eat more than you can lift; if your sleeve rips, put on a sweater; and so on…

THEN, I sat down in my sewing space and rules/schmules!  I tossed those monogramming rules right out the window next to me.  I discovered I gleefully enjoy breaking some embroidery rules, and enticing others to follow along.  The requests came in, and Stitchfork plunged into business.

What’s the biggest lesson you’ve learned since you began?

Never stitch late at night when tired.

I have a Christmas tea towel I use in my kitchen that says “elgnij”. A design I mistakenly mirrored, instead of flipping, on my computer screen.  (“jingle” backwards)

Where would you like to see your shop in one year? 

My goal is to continue to meet fascinating people who’ll allow me to gleefully rearrange their monograms, and create designs just for them!

As you can see, no Urban Threads design is safe from a little extra embellishment when Cathy gets ahold of them. I love how she mixes things up! Plus, that takes some mad software skills to get the kind of beautiful combinations she does. Thanks so much for sharing your work with us Cathy.

Cathy is a great example of taking an embroidery biz and literally building it from the ground up, with your own website and everything. Etsy and other online sites are a very popular way of starting off, but it just goes to show you, there are all different kinds of ways you can jump into your own entrepreneurship.

Do you use Urban Threads designs to create one of a kind products? Want to see your story or your store featured here and join our gang of  Urban Entrepreneurs? Send us an e-mail at support@urbanthreads.com with a link to your store/website or attach sample photos, and you could be featured!

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12 Responses to “Urban Entrepreneurs – Stitchfork”

  1. 1

    I’ve seen Cathy’s work before and it is AMAZING!!! and the ‘elgnij’ story is Too funny!!! Great article!

  2. 2
    Stitchfork says:

    Thanks so very much for including me here on UT! You’re the best!

  3. 3
    Maddie says:

    Cathy is a true genius and artist extraordinaire!

  4. 4
    Nancy says:

    I use several of UT’s designs for my clients, but Cathy has given me several ideas for incorporating MW+ asnd UT. Thank you very much.

  5. 5
    QuirkyKim says:

    Cathy ALWAYS gives that extra tweak to all the monogramming and embroidery that she does. She is such an inspiration and I always look SO forward to see what she comes up with next! QuirkyKim

  6. 6
    Pat Snyder says:

    WOW! I love them all.

  7. 7
    madddie says:

    Can you imagine living in her head?.. Like Dinsey on Acid!… I like it! 🙂


  8. 8
    Pam M says:

    This is the best ever Entrepreneur article. I’m totally besotted with monograms but can never put together one that really satisfies me. Cathy has inspired me to take a whole new approach to the subject. Thanks, Cathy – love your work!

  9. 9
    Nancy M says:

    Love her designs! Such creative and fun styles for everyone!

  10. 10
    Susan H says:

    Love the interview, first time I saw Cathy’s website, printed off every monogram, just so I could look at them at my own pace. I have a custom embroidery shop too, and have a very difficult time getting people to think outside the traditional box, but now, have set up several different options to show people and unbelievably…have done some great new things….Thanks, I love it. And UT too….

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