I just want to say, there’s a full in-depth feature on this dress, with behind the scenes shots and a cool giveaway over on Burdastyle today! But if you’d like a peek, I’ll give you a little scoop on the project…
I’m hoping you’ll agree, Urban Threads is working hard to try and change the usual offering of what machine embroidery can be, away from the usual teddy bears and traditional trappings. We love testing new ideas, and with this project, I wanted to see if we can change not just what machine embroidery is, but how machine embroidery is used.
We tried it a little bit with our upcycled Steampunk Coat, but this time, we wanted to go bigger and design from concept to completion. Our goal: to make embroidery designed for one-of-a-kind fashion.
For this challenge, Urban Threads teamed up with the Victorian stylings of KMKDesigns, a local mother-daughter wonder team with a flair for the dark and dramatic, and who like us, are big fans a lot of steam and a little bit of punk. Together, we created a one-of-a-kind gown meant to show machine embroidery off of potholders and tea towels … and onto something else entirely.
Stitched on the gown are five pieces of the new Steampunk Natura series (see the whole series on SALE here), designed in conjunction with the dress, and created with this challenge in mind.
It was a great way to design from the ground up, with two goals … make something that works for everyday embroidery, and make something that works for fashion design. Essentially, finding shapes that complement form, while still working with sizes and designs made for any kind of embroidery project.
Don’t get me wrong, we still want to be able to stitch our quilt, bags and tea towels. It’s just, should the inspiration strike, we want to be able to make steampunk gowns and couture clothing as well. Sort of like having your cake and eating it too. Only this involved less calories and more corsets.
And boy, do I love it.
Getting all embroidered, sewn, dressed up, dolled up, and photographed was a monumental effort taken on by a dream team of collaborators all working towards bringing you the results of this project. Did I do this all on my own? Hellz no. We need a shoutout here.
I was lucky enough to nab the amazing Etsy sellers and dress design team of KMKDesigns, who worked with me from the very beginning to design something just for Urban Threads. Their skill and speed of creating dresses like this astounded me. From all the ideas they brought to the table, to the skill of their costume creations, I feel so freaking lucky to have these ladies in Minnesota.
I think you’ll also agree with me that though I’m not entirely camera shy, I certainly don’t usually look like this everyday. The exquisite hair and makeup talents of Sara Capers Style was really the only thing that gave me the courage to try out a full on photoshoot (usually I just set my camera on a timer and hide in a studio!) and boy, do I wish I could pull off this look every day.
Finally, none of much of this would matter without the amazing shots from FairShadow Photography, who brought this whole project to life and showcased the dress and the embroidery to perfection. Without her skills, well, let’s just say talking about it wouldn’t hold nearly as much interest.
We could not have done it without everyone pitching in an amazing effort, and there was a lot of fun to be had working with a team like this. Believe me when I say, a lot went in to this dress.
Want to know just how much?
We’ve got exclusive details, dress photos, and behind-the-scenes images on the making of, all in a feature on BurdaStyle!
Not only that, but they’re offering a chance to WIN a $50 Urban Threads gift certificate to start creating your own fashion masterpiece. Just check out the post and leave a comment there to enter!
And of course, when all this is said and done, it all comes down to getting your hands on some embroidery designs, doesn’t it? Want to grab the whole 9 piece Steampunk Natura set? There’s even more designs than what’s featured on the dress.
———————————————————————————————————-This project is part of The Lab, a UT initiative to experiment, collaborate and innovate to see just what can be done with the art of embroidery. Check out our other projects by searching for the UT Lab tag.