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Press and Praise
Who We Are
Be the Person Your Dog Thinks You Are
Dogs do know best, after all! Craft a sweet reminder to be the best person you can be. This stylish, light-stitching design will look great on shirts, tote bags, and more -- for you and your pup to enjoy!
Chic Collar Accents (Lace)
Embellish the necklines of shirts and dresses with these perfectly shaped lace pieces! Stitch each onto water-soluble stabilizer using cotton thread, then rinse to leave only the lace.
See this tutorial for details
Craft a beautiful, powerful embellishment with this design, inspired by the tarot's Three of Swords card. Delicate, light patterns fill this heart shape, framed by a trio of swords and full of beautifully transitioning colors.
Stitch a striking look with this geometric dragon design! Simple shapes in hues from light to dark define this powerful and mysterious mythical creature. Stitch in any magical hues you like!
Bring a bit of magic into everyday life with this light-stitching fairy design! A sheer, painterly "wash" of color shades her rose-petal dress, framed by delicately patterned wings. Natural, ethereal, and easy to stitch just about anywhere!
Craft magical looks with this unicorn design, drawn in an Art Nouveau-inspired style, and infused with lots of color and sparkle! Light, bright, and metallic thread dazzle on a dark fabric background.
check out more new designs
View the Lookbook
Our customers rule...
Flickr Customer Gallery
I love your designs, in fact they were what inspired me to begin embroidering again. - Abby
A friend just told me about Urban Threads. I like it! Thank you for the great site. - Itrigonis
I absolutely LOVE your site. You have the most unique designs I have seen. Keep up the GREAT work! - Andrea
I am pleased with the originality of your designs. They stand out and get the WOW'S! - Lynette
Thank you so much for your help, knowledgeability, and quick response!! - Kathryn
I appreciate your time, advice, and efforts! I love your merchandise and you are wonderful! - Michelle
I design simple machine embroideries... I appreciate all the work that goes into your designs, believe me! - Jerilynn
Thanks for going so far out of the box! … If only the rest of the sewing industry were like you! - Amy
I found this site not long ago and am absolutely in love with it. … I've found all sorts of inspiration on your site. - Sean
I just found your site last week. I bought a bunch of designs yesterday. I LOVE YOUR STUFF. - Cathy
Your designs offer a unique way to do machine embroidery. Kudos to you and your artists! - Georgia
I just wanted to tell you how much I love your site. You have all the unusual designs others do not. - Cindy
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